The difference between a great running apparel brand and a good brand (they’re all at least good brands, Brent) is the ability to create a sense of community. For these brands, getting a consumer to purchase and fall in love with a shoe is half the battle. This is especially…

Social media has the best ads. I may be in the minority in saying this, but I like ads on my social media apps. Sometimes I get more enjoyment out of an ad I see before a Youtube video than the actual video itself. This is due in large part…

If you’ve ever caught the infamous “travel bug,” then you know just how alluring it can be to jump on a plane and head somewhere completely new. I also think it’s fair that this advertisement — courtesy of Travel Oregon — captures that feeling quite well. Colorful anime-inspired design, gorgeously…

There are tons of great commercials out there, particularly in the outdoors industry. Because I know just how much everyone loves watching commercials, this new blog series is going to look at some of the best ads to come out recently, and discuss what makes them so good. First up…

Every so often, a book, a movie, or another piece of media comes along and changes the game. In the 40s we had ‘Citizen Kane,’ which paved the way for storytelling in cinema. In the 70s and 80s, world-building was changed forever with the ‘Star Wars’ trilogies. …

Millennials love a good brand. Of course, they also love rating dogs, Chipotle, and traveling. But, most importantly, they love a good brand. A business’s brand is derived from its brand image, which is essentially the personality of the company. To achieve the brand image your business is gunning for…

My earliest Minnesota sports memories include the following: The Twins being knocked out of the playoffs by the Yankees (4 times in 7 years), the Timberwolves 13 season playoff drought, the Favre-lead Vikings team whose chances of a Super Bowl slipped away after a terrible interception, and the Wild failing…

People do not care about your product or service. But you can change that. What people do care about are their wants and needs, and you have to prove to them that your offering is the best way of accomplishing these goals. It can be simple enough to bring in…